Landed Cost Calculator

Landed cost is the total cost to get a product from the supplier to your door — including product price, shipping, insurance, import duties, VAT, and brokerage fees. It matters because the factory invoice price is never your true cost. If you price products based on unit cost alone and ignore the 20–40% typically added by freight and import charges, you will sell at a loss or severely underestimate your margins.

This calculator uses actual duty rates and VAT rates for each market. Freight, brokerage, and port fees use typical market averages which you can override with your actual quotes. The main variable is the import duty rate — this depends on your HS code. Use our Import Duty Calculator to look up the exact rate, then enter it here for the most accurate result.

For e-commerce, landed cost per unit is the correct cost of goods sold (COGS) figure. If you buy 500 units for $2,000 and your total landed cost is $3,200, your landed cost per unit is $6.40 — not the $4.00 factory price. Pricing based on factory cost ignores $1.40 per unit in real costs, which compounds significantly at volume. Always use landed cost per unit as the baseline for pricing and margin decisions.

In the EU and UK, import duty is calculated on the CIF value (product + freight + insurance). In the US, duty is calculated on the FOB/transaction value (product cost only). This means the same shipment will have a slightly higher dutiable value — and therefore higher duty — when imported to the EU vs the US. This calculator applies the correct basis automatically based on the destination market you select.